Tips For Safeguarding Your Concept, While Making Your Mark on the Wellness...
Consumers driving the Wellness industry seek more than just a clothing company, a new workout, or a healthy alternative to the standard lunchtime sandwich – they value brand integrity and want to build...
View ArticleHow is intellectual property valued when selling a business?
Intellectual property (IP) often represents one of the largest asset classes that a company holds, and unlocking its value is a key element in any business sale. The value of intellectual property such...
View ArticleA Costly Haircut
Lebron James and Nick Saban are well-known for dominance in their respective sports of basketball and college football. Recently they found themselves opposing each other in an intellectual property...
View ArticleBrand counterfeiting is starting to reach epidemic levels
The rate of digital transformation within the business world is unstoppable. Of course, transformation of this kind can deliver numerous benefits, but it is also leading to an increase in illicit...
View ArticleEP’s Louboutin Decision Opens the Door for U.S. Businesses to Protect Their...
The issue faced by the EU High Court was whether shape and color of Louboutin’s mark could be separated under the circumstances; i.e., whether color applied to the sole of a high-heeled shoe is...
View ArticleManaging international trademark portfolios in the Age of Globalization
Managing international trademark portfolios in the age of globalization can be a fickle endeavor. Ecommerce has blown the top off traditional thinking as it relates not only to advising your clients...
View ArticleOEM Trademarks in the AfterMarket: Exploring the Boundaries
While there are certainly limits on how—and how much—aftermarket sellers can use OEM trademarks to communicate key information about aftermarket parts, the legal boundaries for aftermarket sellers are...
View ArticleTrademark Licensing Protection Act to Prevent Brand Control from Creating...
Congressman Steve Chabot (R-OH) and Congressman Henry Cuellar (D-TX) are co-sponsoring H.R. 6695, the Trademark Licensing Protection Act of 2018, which has been referred to the House Committee on the...
View ArticleCost-Effective IP Strategies for Biotech Startups
A well-devised intellectual property (IP) portfolio can go a long way to ensure a startup biotech company’s business success in the marketplace. Patents allow a patent holder to exclude others from...
View ArticleTrademark Enforcement: A More nuanced game than whack-a-mole
A successful advertising campaign promotes goodwill and brand identity, spurring sales, revenue, and profit. But success begets imitation. All too often, imitators attempt to hijack a brand and, with...
View ArticleUsing Do-It-Yourself or Online Trademark Registration Services Can Prove...
Mass market online filing services simply do not give their clients the time and attention they require and deserve during the trademark application process. The money clients end up spending trying to...
View Article5 Mistakes Businesses Make with Trademarks and Brands
Although running an early-stage startup is exhilarating, do not let your brand name protection be swallowed up by all the excitement. Neglecting to properly secure a trademark for your company and...
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